Sunday, 30 March 2014

Lesson 1- What is marketing?



Lesson 1- What is marketing?
Operational and sales strategy to increase sales in the long and short term in a company. The main goal is to understand customers and markets. Who is doing the buying, when, why and how. Marketing helps the company to adapt the products to the specific culture and socioeconomically factors.
Marketing starts with people specifically with the customer, understanding his/her needs and be creative on how to solve them. 
Steve Jobs talked about marketing by referring into concentrating in the customer, the link below was about concentrating in people who wants to change the world.
http://youtu.be/lSP8Mu9S-aU