Week 12 Every Day is Day 1
- Does your firm use social media in its communications effort? How? Is it effective? One of the company I used to work uses social media and it is very effective in order to market its brand and its products.
- What types of messages do you think work best in Social media? Why? Specific emotional messages, very short and concise. The article provided below says: “I can’t stress enough about having a clear vision of the one thing you
want your company to represent and a cohesive communications strategy
before you even think about your first tweet.”
http://www.forbes.com/sites/groupthink/2014/02/19/getting-the-most-out-of-social-media-start-with-a-clear-message/
- Will social media make other Marketing Communication forms obsolete? Other forms of marketing are complementary and it depends of the market segment. Social media is very effective with people who use it and some segments of people do not use social media.
