Lesson 2/Week 3 - Using Market Research to Gain Consumer Insights.

1. Does your company use research to understand it's customer's?  What type of research? 

In my previous job the company used to make surveys to customer in order to understand their needs, the biggest challenge was to adapt to global customer needs. The following figure is a fantastic example of how to collect market information for larger customer base.

The following list is very helpful when having customer or feedback communication and I have use it when I need to get feedback from customer inside the company.

At my current job, the company uses Market Feedback Analysis (MFA) tools and QCPC data which is a company wide database where any person could login and report as problem they had, QCPC is very good because it collects information immediately when the problem happens and it provides specific actions for the other department. This method is used with external customer too.

2.    What Insights does Dr. Rosling gain from the data collection and analysis he conducts in the video.  How important is the visual display of data in creating these insights? 

The world is getting flat specifically about income, fertility rate and life expectancy. Countries which invested in health saw a huge in increase in wealth and he shows a great example with China. Visual data is an easy way to show and create insights of the data, the data Dr. Rosling showed was very complex and it was very easy to understand due to the visual display.

3. Where will you go to collect data for your marketing plan?  How can you learn about the type of consumers in the market you have been assigned.  How will you convey and provide insights to your client using this information?

It depends of the data needed; the government usually has very good statistical data for example demographic data

https://www.census.gov/population/age/

For an organization, I have volunteered in the past, I have collected data from the following:

http://www.pewhispanic.org/topics/education/

In the past I had create graphs and visual ways to explain the data, specifically because I was looking into motivate educated Hispanic to help the young Hispanic who do not understand the education system to reach to higher education.