Lesson 4 - Week 10 :Intro to Brand Valuation

Lesson 4: Think Long Term

Week 10 :Intro to Brand Valuation 
 I love the following video about how companies are loosing control of brands

http://www.ted.com/talks/tim_leberecht_3_ways_to_usefully_lose_control_of_your_reputation

1. What makes a brand valuable? the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, , as consumers believe that a product with a well-known name is better than products with less well-known names.
2. What do brands do?  How do they create value? Create value on the customer's mind, they create value because customers trust their products just by the name.
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4. What are some of your most favorite brands?  Why? Macy's because it provides good products with discount to loyal customers. Toyota because its Toyota Prius car is a engineering piece of ar. Marriot because all their hotels provide very good service. Lan Chile, I am a world wide traveler and Lan chile is the best airline in the world, their staff is committed to provide service, their food is fresh, they offer wine because they want to advertise Chilean wine and they airplanes are modern and super clean.
5. Should Brands be on the balance sheet?  Why?  Why not? Yes, because they help to generate money to the company and its stakeholders.