Lesson 4 -Week 12: Final Learning Journal Entry

Final Learning Journal Entry

Did you learn anything? I learn about customer lifetime value, segmentation, branding ( how to calculate an brand value)

What is Marketing?  It is a very powerful tool to create value for a company by understanding its customers and creating promotional and selling tools on how to sell products.

The following video was about marketing, specifically how an idea was created and how it could be hidden until you are able spread the idea and it is marketing. Consumers have too many choices then people ignore information then things have to be remarkable or different. With too much marketing in the market the strategy the guy advices is about convincing early adopters about your new product them they will let know other people. Important to understand who cares about listening to your product.
http://www.ted.com/talks/seth_godin_on_sliced_bread#t-6637