Pricing/ Channels and IMC
Pricing could be as a positioning strategy and I have noticed it in some supermarkets and apparel stores
- Reflect on a firm or product you like which you believe is highly effective in bringing all the elements of the Mix together to create beautiful symphony for their consumers. Ann Taylor, they provide excellent quality products with high trained customer service
- Who are the target audience for the company's market offerings? Professional women who like fashion and easy purchases
- What are the tangible products the company offers?Ann Taylor offers classic styled suits, separates, dresses, shoes and accessories.
- How does the company utilize price, and place to enhance the value of its offerings and why do you think there choice work well together? this is very good example where the positioned themselves as an exclusive clothes offering for professional women. They are a leader in their segment because they have a very recognized brand, their employees are well trained and dressed. Plus their stores are strategically located in places where professional women will go shopping or to eat.
- Does the company have a unique approach to communications with their target audience? How is the approach well suited to the other elements of their mix? Communication is thorough seasonal magazines to their credit card customers and coupon offerings. They offer other kind of products for other women with their outlet stores where products are different and more accessible in price.
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